イノベーションの本質は何か。
イノベーションは、技術やモノではなく新しい価値。
モノを媒介としたコト。
イノベーションは、新しい価値の提供。
技術やモノや技術を提供することではない。
モノの関係性を構築するコト。
価値を組み込んだモノを人は買う。
iPadはCPUやディスプレイの集合体ではない。
それを使うことの価値を組み込んだ商品である。
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